Lived Experience
Sharing personal stories help establish credibility and communicate why the message is so important. Personal stories are memorable because they connect facts with emotion.
Sports Concepts
People often learn more easily when new ideas are connected to concepts they are already passionate about. Use sports or other relatable topics to effectively explain gambling harm and prevention.
Seatbelt Strategy
This approach leverages the analogy of wearing a seatbelt to communicate the importance of having conversations around gambling risks before harm occurs.
Inoculation Approach
Guidance on how to prepare individuals to evaluate and think critically when seeing gambling-related content or messages.